Toronto’s Santa Claus Parade
Annual Toronto Santa Claus Parade has been enjoyed by millions for more than a century. More than a half million attend in person, and it’s televised (some years internationally.) The parade was started in 1905 as a publicity stunt by the Timothy Eaton Department store. The first year Santa arrived on foot, but by 1910 he was in a carriage was drawn by 8 reindeer imported from Labrador. With funding by Eaton’s for 77 years, the parade continued to grow in popularity and size, adding floats with nursery rhyme characters, bands, etc. It’s become the world’s longest-running kids’ parade.